How to Get Clients to Your Law Practice While Socially Isolating
Since the outbreak of the COVID-19 pandemic last year, many businesses have taken a hit. Law firms haven’t been spared either.
On the flip side, web traffic has increased exponentially. Since in-person networking events are out of the question these days, it provides a unique opportunity for law firms to double down on digital marketing.
If you’re wondering how to get clients to your law practice while socially isolating, you’ve come to the right place. Here are some foolproof lawyer internet marketing techniques you can use to drum up business for your firm and create new mutually-beneficial relationships.
How to Get Clients as a Lawyer 101 – Your Website Is Your Biggest Asset
As the world socially isolates, you need to make it abundantly clear to any prospective client that your firm is open for business. You, therefore, need to get your website in order ASAP.
The first thing to do would be to get a banner on your site that tells visitors you’re open. It should be one of the easiest things to implement if you haven’t already.
Next, you’ll need to create a dedicated web page that provides more details on the steps your law firm has taken to ensure that you continue to provide top-notch services despite the ongoing pandemic and the social isolation directives in place. Doing this makes your practice stand out in a crowded market.
Next, ensure that all other aspects of your website are up-to-date. Post engaging content related to different law topics your audience might be interested in and respond to their queries in the comments section.
As a rule of thumb, your website needs to have at least 200 pages’ worth of content to make it visible among the top results on search engines. Your content plan needs to inspire trust among your prospective clients.
It’s less about shouting from the rooftop that you’re the best lawyer in your field of practice and more about creating content that shows you’re knowledgeable about the problems they might be facing. Here’s what you need to include:
FAQ Pages
Think about the questions that prospective clients might ask if you were sitting across the desk from them. These are the questions they would be typing into Google. Answering these questions on your website gives you an edge over the competition.
Highlight Success Stories
This is quite effective in building confidence among prospective clients. Provide a brief overview of some success stories by highlighting a few of the cases you’ve won and deals you’ve closed. Describe the client and the problem they had, the amount of money that was at stake, and the case result.
Build a Solid Lawyer Marketing Strategy for Your Firm
Remember, the strategies you use to get new clients in the door while socially isolating all have one thing in common: They rely heavily on using online advertising and digital marketing avenues.
The idea is to drive traffic to your website, generate leads, and convert them into paying clients. Here are a couple of ways to do this.
Run an SEO Campaign to Rank in Search Engines
One of the most useful strategies you can employ during quarantine is Search Engine Optimization (SEO). According to Hubspot.com, 75 percent of internet users hardly scroll past the first page of Google search results. This means that if you hope to get new clients during the pandemic, your website needs to be visible on page 1 of search engine results pages.
Running an SEO campaign involves:
- Carrying out good keyword research
- Publishing SEO content on your site’s blog
- Having professionally-written descriptions and titles
- Ensuring your website architecture is logical
- Posting long-form content that increases the length of time visitors spend browsing your webpages
All these techniques work to ensure that your website ranks organically in search engine results.
Enhance Your Presence in Lawyer Directories
Being featured in a lawyer directory can boost traffic to your website tremendously. It is one of the simplest and most cost-effective lawyer advertising methods you can use to promote your practice.
Most of them allow you to hyperlink to your website and include a citation. Others allow you to provide additional details at a small fee for additional exposure.
Use Online Lawyer Chat
Live chat will never go out of style. If you’re not leveraging it to drum up business for your firm, you’re leaving a ton of money on the table. Here’s why you need to take advantage of this feature.
- It provides a unique opportunity to turn even the slightest incline of interest into a genuine lead
- It makes you appear more modern and progressive in a profession that’s often accused of not evolving with the times
- It keeps your site open 24/7
- It gives you a chance to answer potential client queries there and then
- It allows you to use agents to respond to queries, so it doesn’t take up too much of your time
Many lawyers avoid using live chat since they imagine time lost giving away hours of free advice. With the right approach, however, you can turn it into a client gold mine.
Lawyer Advertising Through Social Media
You can’t afford to ignore the power of social media anymore. You’ll be surprised at the number of users on Twitter, Facebook, and LinkedIn looking to hire a lawyer online.
Start by setting up a social media page for your practice and post content regularly to engage with your audience. Share posts that spark debate and publish informational yet entertaining content on topics they might be interested in.
Before you know it, you’ll be signing a new lawyer client contract every other week! LinkedIn is particularly useful for attracting business clients and other professionals who regularly use the site.
Position Your Practice for Success and Survival
Using digital marketing to promote your firm and attract new clients while socially isolating is quite effective in capturing new market share. That way, you’re assured of your firm’s success when we finally recover from the devastating effects the pandemic has had on businesses in the past year. Use the tips detailed in this article to do just that.
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